From set design to creative direction to taking and editing the images, this shoot was super hands on — and super fun. The set worked two-fold as a way for us to create engaging and on-brand campaign imagery, while also shooting ecomm images for site.
Rosa Swim is hand made in California, so we wanted to create imagery that put the focus on the intricacy of each suit while paying homage to the brand’s southern California roots through cacti, palms, birds of paradise — made fun and sexy with pops of color, confetti, and all that lovely natural light.
