English major turned Internet linguist, I live for a smart caption, finding typos, and crafting effective and emotive copy. From campaign copy to gotta-click-’em email subject lines, my super power is adapting to brand voice and keeping it authentic, approachable, and OMG, LIKE, SO FUN.
quip Oral Care
I had the pleasure of covering for someone’s paternity leave at quip, joining a team of hilarious writers as we leaned into quip’s “quippy” tone of voice. (Yes, I was in pun heaven.) While at quip, I worked on email, social, and packaging copy. Click through for my favorite project from my time in the oral care world.
Voiceover for John John Florence’s FORM Surf Film
I loved this project. My marching orders were to personify Pipeline, the famed Hawaiian break, and write a monolog in first person. Pipeline is a very special wave with a ton of history and magic surrounding it, so I took it pretty seriously (vibe shift for me, a verified Pun Queen™️) and was so pleased with how it turned out. Take a listen here.
Voice-Overs
Most recently, I worked on bringing professional surfer Coco Ho’s newest Volcom collection to life in this 2 minute long video. Tapping into her love of California and its beach-meets-the-street attitude, I was able to put words to all the moments and feelings that inspired her designs. I’ve also written scripts for RAEN, John John Florence, and more.
Brand Copywriting
I’ve written copy, from tag lines to email, for Rocky Mountain Chocolate Canada, Under Armour, Hurley, HATCH Collection, Swell, and more.
SVN Space
As a contributor to SVN Space, a female-focused hemp/cannabis media platform, I wrote long form articles about hemp, highlighted up and coming brands, and wrote spotlights on advocates in this exciting new space. You can check out my work here.