When Covid first hit, HATCH had to pivot away from campaign shoots and instead worked within our network of content creators to secure paid ad assets for seasonal launches. For these, I built each creative brief, inclusive of location, styling, and shot list for each woman we worked with. HATCH has since resumed campaign shoots, but have continued to work with influencers on remote shoots due to their success in both asset quality and ROI.

File under: art direction, styling

Client: HATCH Collection