As the art director and copywriter for hurley.com, I've been the creative catalyst driving the brand's digital narrative through strategic design and compelling storytelling since 2021 (my seven years tenure there as Social and Comms lead is a story for another portfolio). I've maintained Hurley's creative integrity by developing seasonal taglines, designing email templates and identifying brand colors per season, and ensuring visual consistency across site, email, and paid media. I also cast, style, and art direct all studio ecomm shoots. By combining art direction and copywriting, I streamline the creative process, maintaining the storied look and feel of the brand while keeping a steadfast eye on the future and new trends. 

File under: art direction, copywriting

Client: Hurley